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OBJECTIVE

Create an ad which promotes the purchase of floating houses.

PROCESS

For the start, I chose the base scenery which I wanted to edit for the ad. I stopped at one of the most popular - Moscow Kremlin. Next, I needed to flud it. Found some fish, and seaweed. Rocks and rusted ship for the river bottom. Of course, I also destroyed buildings to show the level of the damage. Added shades and fog created the proper underwater look. The last thing I needed to do was just to place the text of the ad.

MEDIUM/TOOLS USED

Created with Photoshop

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Character design